OPEN POSITION; APPLY BY JUNE 30, 2024
We are immediately looking for a JUNIOR BRAND MANAGER who will build a sustained brand narrative through content development and digital marketing strategies across our projects focusing on immersive travel, experiential education, food traditions, and cultural heritage.
We are in an exciting phase of growth in three major projects developed in collaboration with young, like-minded peers: Nextdoor, a collection of vibrant social accommodation (hotels, hostels, getaways); Travel Nextdoor, a travel agency focused on “slow travel” that puts emphasis on food, faith, and folklores; and Raithaane, a traditional food restaurant that champions local ingredients and ethnic cuisine.
These collaborative projects are co-founded by Jason Shah who seeks to cultivate inclusive, responsible travel narratives in Nepal, respecting and highlighting its rich cultural diversity. All these enterprises seek to address one important question – how do we make relevant ancestral skills and traditional knowledge in the modern global economy?
The Junior Brand Manager will directly work with and report to the co-founder.
ROLE OBJECTIVE
The primary goal of the Junior Brand Manager is to create and elevate the brand identity of each project, based on their existing values and vision. Your mission will be to increase their visibility and recognition, crafting a distinct identity for each initiative that resonates with and attracts an expanding audience. This role requires flexibility in work schedule and offers travel opportunities.
We are offering a long-term career trajectory with increasing benefits. Over the next few years, we are committed to building a dedicated branding and marketing team with the selected individual as the lead. Career Track will be shared during interviews.
REMUNERATION FOR THE POSITION
25,000 – 30,000 NPR per month. Additional In-kind/Cash Stipend provided for Communication, Meal, and Transportation.
Please review the responsibilities and expectations below, and send your (1) resume, (2) portfolio with a introduction letter with a subject-line RE: NAME – JBM APPLICATION JAN 2024 to following recipients: TO: [email protected] and CC: [email protected]
About Team Nextdoor
We are a group of young Nepalis who are committed professionals and curious entrepreneurs. At heart, we are travellers. We advocate for travel as a means to learn more about ourselves. We travel to gain insights about the world.
Our core work is Hospitality – understanding needs of our guests and anticipating challenges they face. Our core value is Humility – honoring the deep heritage of our communities as we create ambitious plans to engage the changing times. We believe we can open up everyday experiences for our guests only by self-examining our responsibilities in the immediate society.
WHAT WE OFFER
- Competitive Compensation & Benefits system
- Diverse, inclusive, and supportive working environment with beautiful working space
- Comprehensive professional development programs
- 30-day combined paid leave annually. Extended travel leaves are encouraged.
- Opportunities to travel and explore local traditions across Nepal
WHAT YOU WILL DO
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Work closely with the founder to capture and communicate the essence of each project.
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Develop and execute branding and marketing strategies that reflect the authenticity and unique character of each initiative.
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Create content and visual narratives for various platforms – including social media, websites, and promotional materials – to increase brand awareness & build a broader audience.
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Organize and effectively plan marketing campaigns in a strategic manner.
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Bring fresh and creative ideas that align with the values and vision of the projects.
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Coordinate with Project Managers on showcasing events and activities
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Provide reports to the founder and collaborate on digital strategies for higher revenue growth
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Offer insights for physical design and location branding of each project.
WHAT YOU MUST HAVE
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A commitment to living and working in Nepal.
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Previous experience in marketing, communication, design, social media, or a related field (ideal for recent graduates or those with 1+ year work experience).
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Strong communication skills and a creative mind.
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Ability to work in an organized, autonomous manner and take risks/initiatives.
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Interest in cultures and traditions across Nepal and willingness to learn and travel.
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Proficiency in Instagram, Facebook, Twitter, Linkedin, Pinterest, Youtube. Skilled in designing and editing tools such as Canva, Capcut or other similar platforms.
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Interests and Skills in graphic illustrations, interior design, and content writing is a plus.
KPIs and Success Measurement
- Consistent and appealing brand identity across different projects.
- Increase in engagement and followers on social media.
- Reach and effectiveness of marketing campaigns.
- Positive feedback and increase in bookings/ visits.
- Guests engagement with the brand elements, beyond social media, in physical location